Fees & Pricing

Clear listing fees, seller rewards, and optional advertising.

Launch offer: During the first 14 days after the official launch, eligible sellers may submit up to 10 horse listings without listing fees. The offer begins only when WinnersOver officially launches. Optional promotions are separate.

Private horse-for-sale listings — 120 days

Horse asking priceUpfront fee
$1,500 or less$20
Over $1,500$50

If a privately listed horse sells for more than $6,000, the seller also owes a commission of 1% of the full final sale price, due within 7 calendar days after the sale. No commission applies if the final sale price is $6,000 or less.

Example: A $10,000 private sale incurs a $100 commission, in addition to the applicable upfront listing fee.

Horse auctions

Auction lengthUpfront fee
3 days$100
7 days$125
10 days$150

Auction listing fees are paid before submission for approval, unless covered by the launch promotion. Any auction sale commission is not specified in this schedule.

Breeding and Wanted advertisements

Ad typeFee
Breeding advertisement — 120 days$50 flat
Buyer Wanted advertisement — 60 days$10 flat

No sales commission on breeding or Wanted advertisements.

Optional promotions

PromotionFee
Featured placement — 7 days$25
Banner advertisement — 30 days$40
Photos and videos with listingsFREE

Paid placements are optional and subject to availability.

Bulk discounts and seller rewards

Qualifying paid listingsDiscount
5–9 horse listings or auctions submitted together10% off
10 or more submitted together15% off
Every 5th paid horse listing or auction10% off

Discounts apply to eligible upfront listing fees only, not optional advertising or sale commissions. Discounts do not stack: if more than one applies, only the highest eligible discount is used. Batch discounts require submitting qualifying listings together.

For terms governing private-sale commissions, read the Seller Agreement. Questions? Contact WinnersOver.